April 07, 2012
Is the word ‘Holistic’ marketing hype when it comes to pet food? The short answer is that it can be. There is no legal definition for the term ‘Holistic’ so companies can use it as they wish. What you need to do is read into the label and past the title to find out what holistic means for that particular product. For me, the term Holistic represents the philosophy that the whole is greater than the sum of the parts.
What I want in a Holistic pet food is:
- Only natural ingredients are used. No chemicals or artificial anything. No antibiotics, hormones, pesticides or dyes.
- The pet food uses whole grains, fruits and vegetables. No processed parts or by-products of ingredients.
- The ingredients chosen for the recipe are selected to benefit the animal. They are not there to make the food more appealing to the pet owner or to entice your pet to eat something they normally would not.
- The food contains enhanced vitamins and chelated/proteinated minerals.
We all know the benefits of eating a healthy diet. Make sure to read the label and not just go for the best sounding name or prettiest bag!